Eating out is big business. There is nothing more relaxing than a meal with friends, cooked for you, with no clearing up. From casual bars where they serve snacks alongside drinks to takeaways to Michelin Star restaurants. You are spoilt for choice for where to eat, which is great for potential customers! But as a… Read more »
You know the feeling yourself. You’re not in a great mood and feel like things aren’t going your way, so you go shopping. A new outfit, a treat such as makeup or even a fancy new electronic device can give you a bit of a buzz. They call it retail therapy! It can be a good… Read more »
Whether your retail store has one window, or ten, if you aren’t utilizing them effectively each one can be viewed as a missed opportunity for talking to potential customers. Anything from a simple message, through to a promotion, or bold design, could be the trigger to getting a passer-by to make the all-important step into… Read more »
It is probably something you have not considered since you last looked at business text book but when we think about making sales, we need to consider the buying decision making process. Recognition of a need, Information search, alternative evaluation, purchase decision and post purchase behavior. Without the recognition of a need, the rest of… Read more »
Holiday season is a key time of year for retailers. In fact, reports suggest that stores can expect to achieve between 10-20% of their annual sales during the holidays, so it makes sense to be prepared and ensure the customers with cash come to your store. Some top tips for catching consumer’s attention with holiday… Read more »
