When it comes to your target audience as a retail store, you need to understand your buyer and how they make their buying decision in order to ensure your marketing is effective. The buying decision involves attracting the attention of the buyer, convincing them of their need and completing the sale. Some of the most… Read more »
When it comes to your customers making a purchase, naturally there are many factors that can influence their decisions. These can include overall impression of your store, costs and location, but one of the most surprising influences is color. Sure, you’re thinking “Well, if I don’t like the color of something, I won’t buy it”,… Read more »
Have you ever walked past a store, an office or service and been completely confused by their marketing? In an effort to try and attract customers, without the correct guidance, there are examples of where businesses have overdone the mix of color, size of fonts, amount of promotional messages and, perhaps even the location of… Read more »
Whether you are out shopping, at the movie theater, visiting a restaurant or you’re in a mall – you need to know where you are going. Naturally if you have been a few times before, you probably know your way around, but would you know where to find everything you need? And would you know… Read more »
Design trends go through phases. Think about the 80’s – if you are old enough to remember, you would be able to pinpoint certain trends, colours, looks and styles that symbolise that era and what would be classed as attractive to the eye during this time. As time moved on trends changed, 90’s, 00’s and… Read more »
