You’ve seen the quiz. You are shown a tiny segment of a brand logo and, from only a snippet, you are challenged to guess the brand. Pepsi, Coca-Cola, Target. They are all recognisable by even the smallest snippet of their image. And, everyone knows what they stand for. As a new business, or one that… Read more »
Malls and shopping centers are the shopaholics’ dream place to visit. Store after store, just door to door from each other, every possible type of shop you can imagine. And often significant competition for each store with main rivals situated at various points around the same mall. For fast food outlets, coffee shops, and restaurants,… Read more »
You’re stuck in traffic. No one is moving, it’s inevitable you’ll start looking around. When you notice a vehicle, with any images or text, your eyes are drawn to it. Whether it be a car, van, truck or bus. While you are a static audience, it’s short-term entertainment to read the ads of the given businesses who… Read more »
Consider this, you need to find something or someone, or you want the answer to a question. Where do you look? There’s a fair chance you pick up a phone or laptop and ask the search engine. So it makes sense that when you’re running either a one-off, unique boutique store or a large corporate… Read more »
You may have heard of the term “Mystery Shopper” or “Secret Shoppers”. A mystery shop can either be carried out by a third-party agency, such as market research or retail agency. Or the head office of a corporate chain. The process involves someone visiting a store, following the normal process that a shopper will go… Read more »
