Yes, you read correctly…. We did say New Year.. even though we are only just entering July. In retail, planning ahead is a concept that we are sure most are familiar with. By making sure your promotional and marketing plans are in place up to 18 months in advance can help ensure you are always… Read more »
Throughout the year, as a retailer, your offers, promotions and product focus is likely to change. Not only is this important for your business as your sales rely on moving your lines through and earning a profit, but customers require change! To attract your customers to return on a regular basis, and increase loyalty, it… Read more »
As a retailer, it is inevitable that you want the exterior of your store to stand out. This will attract customers old and new and allows you to reinforce your brand to the passers-by. For a customer who is already loyal to your brand, or who is attracted by your store, the bulk of their… Read more »
It’s one of those jobs that needs to be done – grocery shopping! From food for the week’s meals to the day-to-day essentials such as laundry detergent and cleaning supplies, most of us need to visit the grocery store on a weekly basis. For many people, it’s a case of convenience: they’ll go to the… Read more »
Promoting and advertising in retail isn’t what it was 10 years ago! In order to promote your new range or to send a promotion to customers, marketing teams in retail used to rely on adverts in printed media, catalogues and flyers or posting letters to a database of names and addresses, and, as they do… Read more »
