When it comes to Easter, there are so many different images that come to mind. Today it is irrelevant whether driven by a religious celebration of the event but Easter is a signpost towards Spring in the retail calendar. Easter bunny, chicks and chocolate eggs, and lots of pastel shades. It’s ideal for illustrating seasonal retail… Read more »
The beauty and personal care market in the US is booming – but is also highly competitive! During the past couple of years, the makeup industry has seen a drive towards a fresh, bare-faced look. With growth for brands offering BB foundations, pore refiners and natural foundations. These include brands such as Benefit and Estée… Read more »
Working in the same environment each day can cause employees thinking processes to become routine and stagnant. Whether this is an office, retail or service industry. When working in creative fields it can mean you don’t achieve the best results from your teams. Especially as these are offices where you want to promote proactive thinking and… Read more »
Retail trends are constantly changing and evolving. Especially in this digital age, where it seems as though e-commerce is the only way forward. So, how do businesses stay afloat when the goalposts seem to change so often? Let’s take a look at the importance of promotional activity and bolstering unique selling points. Why promotional activity… Read more »
We all know how important it is to become a household name in business. If people can instantly recognise your brand, then it makes for much easier sales and marketing in the future. Retail branding is the key to becoming a household and worldwide name. However, when does a brand become a brand? Retail Branding… Read more »
