You may have heard of the term “Mystery Shopper” or “Secret Shoppers”. A mystery shop can either be carried out by a third-party agency, such as market research or retail agency. Or the head office of a corporate chain. The process involves someone visiting a store, following the normal process that a shopper will go… Read more »
A century ago you would walk down the Main Street and could pick up everything you needed in the general store, pharmacy and post office. No wide range of choice, no variation. How things have changed. We live in an era where choice is everything! If you want pizza, you can choose from numerous restaurant… Read more »
You’ve heard the term “household name” before. When it comes to retail there are undoubtedly names that instantly spring to mind, each with associated characteristics. Starbucks, you think coffee, green logo and seasonal specialties. Sephora, you think black and white color scheme and the widest range of premium cosmetics around. A retail brand is more… Read more »
Things have been tough in the world of bricks and mortar retail stores for the past couple of years. With a difficult economy and the rise of Internet purchases it has been a struggle for many businesses. It’s great news that despite the problems, many stores still stand strong and are even expanding. It’s testament… Read more »
If you’re a well-established retailer, it’s inevitable that there will be times when you need to spruce up your store. Perhaps carry out refurbishments, reorganise to introduce new season lines or even fully rebrand. During a period of change, the last thing you want is your customers to arrive expecting their normal shopping experience. This… Read more »
