Customers love a good promotion – whether it’s BOGO (buy one, get one free), or you are just offering a discount, you cannot get away from the fact that a good promotion is an effective marketing tool. It is not always easy to offer ongoing promotions as a retailer as inevitability. Unless carefully planned, the… Read more »
When your customers visit your store, they may already have in mind already what they want to purchase. In a retail store, it is unlikely that you will have just one line of products – most stores will carry multiple ranges across various types of product, and some of these may be new to your… Read more »
The digital world moves quickly. One day consumers are using their laptop to shop e-commerce sites, the next they are using apps designed to reorder products when you run out. The modern consumer expects to see retailers moving with the times. If they search online they want to find your store, reviews, information and offers…. Read more »
The school holidays are drawing to a close, for parents with their children at home they can breathe a sigh of relief, and for kids it is time to meet new tutors, get together with their friends again and start their new school year. For retailers, the end of the school holidays and the start… Read more »
Tips to improve your branding with retail marketing We have talked previously about the importance of branding, why you should brand your store and business and how you must maintain consistency and communication of your guidelines and visions. Branding is the foundation of building loyalty for customers to your store. When customers feel valued and… Read more »
