It’s sometimes easy to forget that although when marketing toys, you’re appealing to children, you need to be able to ensure you’re meeting the needs of the adults who are purchasing, as the ones with the power to actually make the sale. We probably all know all the big names in the toy store world…. Read more »
It’s the gateway to your retail store, the open invite for customers to decide to visit you over your competitors and it’s the image you portray – Your Storefront! No doubt you can think of examples of stores who get it spot on…while there will be stores where you think there is room for improvement…. Read more »
You’ve all seen those posters or billboards where there has been a typo that reads badly. They do the rounds on social media and inevitably are cause for people to laugh. In reality, it probably actually benefits businesses when this level of activity happens as increased publicity creates interest, but on a serious side, what… Read more »
With long standing brands there becomes as association of certain qualities, ideals and a belief as to where the brand sits in the market. Consider BMW, its positioned as an elite brand, associated with quality and expense, often seen as a car driven by business people, whereas a Nissan would be seen as a lower… Read more »
For every retailer, there will come a time when a refurbishment is necessary. Day-to-day wear and tear, constant foot traffic on the floors, and hands on fixtures and fittings, can soon make a store look tired and dirty. For a store to remain professional, it cannot become worn or it will impact on your reputation. Occasionally… Read more »
