The beauty and personal care market in the US is booming – but is also highly competitive! During the past couple of years, the makeup industry has seen a drive towards a fresh, bare-faced look. With growth for brands offering BB foundations, pore refiners and natural foundations. These include brands such as Benefit and Estée… Read more »
Working in the same environment each day can cause employees thinking processes to become routine and stagnant. Whether this is an office, retail or service industry. When working in creative fields it can mean you don’t achieve the best results from your teams. Especially as these are offices where you want to promote proactive thinking and… Read more »
Retail trends are constantly changing and evolving. Especially in this digital age, where it seems as though e-commerce is the only way forward. So, how do businesses stay afloat when the goalposts seem to change so often? Let’s take a look at the importance of promotional activity and bolstering unique selling points. Why promotional activity… Read more »
We all know how important it is to become a household name in business. If people can instantly recognise your brand, then it makes for much easier sales and marketing in the future. Retail branding is the key to becoming a household and worldwide name. However, when does a brand become a brand? Retail Branding… Read more »
It won’t be news to anyone who is involved in retail that branding is one the most important part of your marketing activities. The importance of a strong, respected brand cannot be understated. Branding is the underlying foundation of your business, your activities and your reputation – or it should be! What is retail branding?… Read more »
