For retailers, selling is an art, one of persuasion! While there are many factors that influence what consumers purchase, the colors you choose in your retail store can have one of the biggest impacts on consumers’ behaviour. Color influences mood, feelings and purchasing habits for most consumers and it is not just confined to the merchandise. Although the color scheme of the exterior of your retail store can’t perform miracles, if you’re hoping to move things in your favour, the colors you choose can certainly give you a boost in the right direction.

Highlight and Alert

Bright colors like orange and red are great when you want to get your customers’ attention, before they can move away from your products. The reason for this is bright colours are usually the first colours detected by the retina. Most people are not attracted to yellow, so it is best to avoid using this color as a highlighter or in smaller amounts.

Luxury and Sophistication

Bright colors like orange and red are great when you want to get your customers’ attention, before they can move away from your products. The reason for this is bright colours are usually the first colours detected by the retina. Most people are not attracted to yellow, so it is best to avoid using this color as a highlighter or in smaller amounts.

Comfort and Calm

Colors such as beige and browns are warm and inviting to shoppers and are normally associated with good value. While cooling colours like green and blue are known to have a calming effect.

Since people subconsciously associate colors with specific messages, using a color scheme on any retail graphics posters and POP if you are limited by branding for main storefronts) can really help attract the attention of potential customers.

Think carefully about how you want your retail customers to feel and contact AGRetail today for the very best retail design and graphics for your store.