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You would probably be surprised by just how many brands you know of. The Green Starbucks logo, the little green of a Tiffany’s bag and the bold black and white of the Sephora stores – instantly recognisable! In today’s technologically enhanced world, it’s no longer enough for brand simply to exist, it must be seen to… Read more »
Whether your retail store has one window, or ten, if you aren’t utilizing them effectively each one can be viewed as a missed opportunity for talking to potential customers. Anything from a simple message, through to a promotion, or bold design, could be the trigger to getting a passer-by to make the all-important step into… Read more »
It is probably something you have not considered since you last looked at business text book but when we think about making sales, we need to consider the buying decision making process. Recognition of a need, Information search, alternative evaluation, purchase decision and post purchase behavior. Without the recognition of a need, the rest of… Read more »
It won’t be news to anyone who is involved in retail that branding is one the most important part of your marketing activities. The importance of a strong, respected brand cannot be understated. Branding is the underlying foundation of your business, your activities and your reputation – or it should be! What is retail branding?… Read more »
Holiday season is a key time of year for retailers. In fact, reports suggest that stores can expect to achieve between 10-20% of their annual sales during the holidays, so it makes sense to be prepared and ensure the customers with cash come to your store. Some top tips for catching consumer’s attention with holiday… Read more »
