Retail Stores in Malls – Standing out!

Malls and shopping centers are the shopaholics’ dream place to visit. Store after store, just door to door from each other, every possible type of shop you can imagine. And often significant competition for each store with main rivals situated at various points around the same mall. For fast food outlets, coffee shops, and restaurants,… Read more »

Marketing On The Move – Vehicle Fleet Graphics For Every Business

You’re stuck in traffic. No one is moving, it’s inevitable you’ll start looking around. When you notice a vehicle, with any images or text, your eyes are drawn to it. Whether it be a car, van, truck or bus. While you are a static audience, it’s short-term entertainment to read the ads of the given businesses who… Read more »

I run a retail store – do I really need a website?

Consider this, you need to find something or someone, or you want the answer to a question. Where do you look? There’s a fair chance you pick up a phone or laptop and ask the search engine. So it makes sense that when you’re running either a one-off, unique boutique store or a large corporate… Read more »

Would You Pass A Mystery Shop?

You may have heard of the term “Mystery Shopper” or “Secret Shoppers”. A mystery shop can either be carried out by a third-party agency, such as market research or retail agency. Or the head office of a corporate chain. The process involves someone visiting a store, following the normal process that a shopper will go… Read more »

Keeping Up With The Jones – Do you do as your competitors do or differentiate in retail?

A century ago you would walk down the Main Street and could pick up everything you needed in the general store, pharmacy and post office. No wide range of choice, no variation. How things have changed. We live in an era where choice is everything! If you want pizza, you can choose from numerous restaurant… Read more »