Gold Medal Marketing – Olympic Marketing For Retailers

Olympic fever is in the air with Rio 16 well underway. Even for those who are not normally sport followers, it is easy to involve yourself in the team spirit and get behind our country in our pursuit of medals. Whether you like to watch track, swimming, diving, equestrian or gymnastics, there is something for… Read more »

Keeping the local message alive

We’ve all seen the social posts about how much local businesses benefit from custom. When they are run by local families, restaurants, local deli or they are a one off small store catering a niche market, they rely on repeat custom from neighbors to keep thriving. For your big name stores, buying powers allows them… Read more »

First Impressions – What does your storefront say about your retail store?

For anyone who enjoys shopping, the mall is a paradise of every possible store you can imagine. Clothing, make up, pharmacy, department stores and accessories. There really is something for everyone. For retailers, it can be tricky to capture the attention of the customers! Even if the audience is in the shopping mindset and are potentially… Read more »

Christmas … In July? Forward Planning for Retail Promotions

Why forward planning counts for retail promotions You most likely read the headline and thought, “Christmas, they must be crazy!”. However, for retail promotional planners and merchandisers it is never too soon to be thinking about future activities. The seasonal promotional calendar will take roughly the same format every year, with certain times of year… Read more »

Should I sell online? Will it damage my store?

More and more people are relying on online shopping. With the giants such as Amazon, leading the way in offering a wide range of goods for delivery to homes at a range of speeds. Naturally retailers with bricks and mortar stores have been nervous. Will online stores jeopardise the future of high street retailers? And should… Read more »