As a retailer, it is inevitable that you want the exterior of your store to stand out. This will attract customers old and new and allows you to reinforce your brand to the passers-by. For a customer who is already loyal to your brand, or who is attracted by your store, the bulk of their… Read more »
It’s one of those jobs that needs to be done – grocery shopping! From food for the week’s meals to the day-to-day essentials such as laundry detergent and cleaning supplies, most of us need to visit the grocery store on a weekly basis. For many people, it’s a case of convenience: they’ll go to the… Read more »
Promoting and advertising in retail isn’t what it was 10 years ago! In order to promote your new range or to send a promotion to customers, marketing teams in retail used to rely on adverts in printed media, catalogues and flyers or posting letters to a database of names and addresses, and, as they do… Read more »
Have you ever opened a magazine or turned on the TV and thought to yourself “Again”! There are some brands that have, at times, completely saturated advertising channels, from sponsorship to constant TV adverts, it can have the opposite effect to increasing sales. If consumers find that a brand is over advertising, it can be… Read more »
When you think about the front of a restaurant, store, office or service provider, there are times where elaborate and creative storefronts are neither appropriate or required. You may be on a street where you are only able to using unlit exterior signage, or perhaps it’s an area where you must keep the style in… Read more »
