As 2015 rapidly draws to a close, inevitably we have ups and downs throughout the past year that we remember, enjoyed or want to improve upon. That is where many people choose to think about their New Year’s Retail Resolutions. Whether you want to get fit, lose some weight, refresh your wardrobe and style or… Read more »
Posts Categorized: News
Was Black Friday a success for you?
For bricks and mortar retailers, Black Friday unfortunately did not reach the levels of success that businesses had hoped for. According to sales estimates from retail analytics provider Shoppertrak, Black Friday brick and mortar sales dropped from $11.6 billion in 2014 to $10.4 billion in 2015. However for online retailers the opposite took place! It… Read more »
Walking in a Winter Retail Wonderland
Seasonal Retail Interior Holiday Graphics It’s that time of year we traditionally associate with snow, warm cosy fires and festivities – well, not here in California! It’s highly unlikely that there will be a sudden wintery shower this December – but creating a welcoming atmosphere in your retail store that triggers feelings of happiness and… Read more »
The perfect retail store – Why order of products matters
You’ve done it yourself – you go to the grocery store to buy milk – just milk – and end up with $100 spend at the till! That’s the influence of a good retail sales strategy and retail interior graphics! Basically – placing the essential items that most customers purchase, furthest away from the door,… Read more »
Point of purchase displays – encouraging the window shopper to buy!
You’ve seen it yourself, you are at the till point in a queue and lined up alongside you are some incredibly tempting impulse buys. Think ikea, you didn’t really consider you needed Swedish chocolate until it was displayed to you in an appealing way while you battle the long wait to pay. But it’s not… Read more »