Working in the same environment each day can cause employees thinking processes to become routine and stagnant. Whether this is an office, retail or service industry. When working in creative fields it can mean you don’t achieve the best results from your teams. Especially as these are offices where you want to promote proactive thinking and… Read more »
Posts Categorized: News
The battle against the current retail trends
Retail trends are constantly changing and evolving. Especially in this digital age, where it seems as though e-commerce is the only way forward. So, how do businesses stay afloat when the goalposts seem to change so often? Let’s take a look at the importance of promotional activity and bolstering unique selling points. Why promotional activity… Read more »
When does a brand become a brand?
We all know how important it is to become a household name in business. If people can instantly recognise your brand, then it makes for much easier sales and marketing in the future. Retail branding is the key to becoming a household and worldwide name. However, when does a brand become a brand? Retail Branding… Read more »
Fantastic Food – Restaurant Branding
Eating out is big business. There is nothing more relaxing than a meal with friends, cooked for you, with no clearing up. From casual bars where they serve snacks alongside drinks to takeaways to Michelin Star restaurants. You are spoilt for choice for where to eat, which is great for potential customers! But as a… Read more »
Retail Therapy – Capitalize on the Feel Good factor
You know the feeling yourself. You’re not in a great mood and feel like things aren’t going your way, so you go shopping. A new outfit, a treat such as makeup or even a fancy new electronic device can give you a bit of a buzz. They call it retail therapy! It can be a good… Read more »