You’ve heard the term “household name” before. When it comes to retail there are undoubtedly names that instantly spring to mind, each with associated characteristics. Starbucks, you think coffee, green logo and seasonal specialties. Sephora, you think black and white color scheme and the widest range of premium cosmetics around. A retail brand is more… Read more »
Things have been tough in the world of bricks and mortar retail stores for the past couple of years. With a difficult economy and the rise of Internet purchases it has been a struggle for many businesses. It’s great news that despite the problems, many stores still stand strong and are even expanding. It’s testament… Read more »
If you’re a well-established retailer, it’s inevitable that there will be times when you need to spruce up your store. Perhaps carry out refurbishments, reorganise to introduce new season lines or even fully rebrand. During a period of change, the last thing you want is your customers to arrive expecting their normal shopping experience. This… Read more »
When it comes to Easter, there are so many different images that come to mind. Today it is irrelevant whether driven by a religious celebration of the event but Easter is a signpost towards Spring in the retail calendar. Easter bunny, chicks and chocolate eggs, and lots of pastel shades. It’s ideal for illustrating seasonal retail… Read more »
The beauty and personal care market in the US is booming – but is also highly competitive! During the past couple of years, the makeup industry has seen a drive towards a fresh, bare-faced look. With growth for brands offering BB foundations, pore refiners and natural foundations. These include brands such as Benefit and Estée… Read more »
