Thinking back over the past decade, the marketing mix has changed more significantly than probably any other time in history. Those in sales will remember that the main source of promotional information used to be printed marketing materials. Prior to the emergence of the Internet, downloads, powerpoints and social media, of course. From brochures to leaflets… Read more »

Whether overseeing branding for a small independent store or monitoring adherence to brand guidelines, consistency in brand image is of utmost importance. Whether it be a national retail or restaurant chain, or statewide restaurant chain. Ultimately, there can be no variation between stores, or between promotional and printed material. Because this is how you ensure customers… Read more »

“Less is More.” It’s one of those phrases we’ve all heard, but have you ever thought about it in context. Over a prolonged period, clutter can build up within a retail store. Various old point-of-purchase displays that have exhausted their useful life. Old sale stock that you’re keeping “just in case”. Or samples that you’re evaluating…. Read more »

The seasons change so rapidly in retail. Christmas, Valentine’s, Mother’s Day, and before you know it they have come around again. For many people Summer is their favorite time of year. Long evenings, causal clothing, and feeling relaxed. There is science behind it! Sunlight triggers the release of serotonin, endorphins that act as a natural… Read more »

You’ve seen the quiz. You are shown a tiny segment of a brand logo and, from only a snippet, you are challenged to guess the brand. Pepsi, Coca-Cola, Target. They are all recognisable by even the smallest snippet of their image. And, everyone knows what they stand for. As a new business, or one that… Read more »