If you’re fortunate enough to work in a profitable retailer, where there are opportunities to expand into new areas, change within the store can be a busy and disruptive process. Customers who visit you on a regular basis may not be too concerned with the change around, and you may have the opportunity to communicate… Read more »
Offering the right promotions for your customers has always been tricky. Cut prices too much or too often and people will start to question whether you were overpriced in initially, potentially damaging your brand value. Don’t offer any promotions, you may be at risk of losing out to competitors. There are certain times of the… Read more »
The past 10 years have represented a huge shift in the way that consumers seek out information and shop. From the early days of dial up Internet to today where searching for prices and places are at the touch of your finger with smart phones and smart watches. It’s an unfortunate reality that, even as… Read more »
Realistically, no retail business can expect consistent trade all year round, seasonal lulls, economic situations, and external factors that cannot be predicted, for example, product recalls. But in the final quarter of the year, it’s really important to put an emphasis on marketing and establishing your place as a leading retailer in the run up… Read more »
It’s sometimes easy to forget that although when marketing toys, you’re appealing to children, you need to be able to ensure you’re meeting the needs of the adults who are purchasing, as the ones with the power to actually make the sale. We probably all know all the big names in the toy store world…. Read more »
